Digital Business Ecosystems

Digital Business Transformation

Supersonic has a primary goal to change how business use the digital toolset available to them.  Our desire is to help business take a step back and visualize how their internal and external networks, tools, websites, interactions, people, departments, and especially data could be used to further their business.


Building a Digital Business Ecosystem is more than just bolting on another application but seeing your Digital business as a interdependent system of teams and tools and work that needs to be accomplished in perfect harmony.  Your Digital Business Ecosystem is a complex organism where each person, process, technology, and business initiative impacts the other either for better or worse.  Only when an organization has accepted this principle can they truly begin to build a system that will maximize the investment.  In a world where corporate politics, personal ambition, competing corporate interests, typically are the norm, we are seeking to break through these roadblocks to help you forge a cohesive vision.


Our Digital Business Transformation Process takes into careful consideration the needs of your entire company. We’re experienced in building and feeding cultures that erode the delineation between marketing and technology.


Organizational Design is a formal, guided process for integrating the people, information and technology. It is used to match the form of the organization as closely as possible to the purpose(s) the organization seeks to achieve. Through the design process, organizations act to improve the probability that the collective efforts of members will be successful.


High-performing companies make business process improvement a core competency. These leading firms share a common characteristic: they continually find clever ways to improve the process of process improvement.  They are giving greater thought as to how to capture, promote and disseminate the best process improvement ideas that are created throughout their organization.  As a result, high-performing companies are implementing business process competency centers or business process centers of excellence (CoE).


Customer advocacy drivers vary widely by industry. We have the depth and the breadth of experience in agencies, technology consulting, and client side to offer ‘outside in’ approaches to help focus your Digital Business Ecosystem on results that benefits your customers.


Most of our clients have already started down a technology path and a simple matrix will help clarify the best primary tools to use based on your current sensibilities.  The question is typically not which technology to choose but when and how.  We will also take into consideration culture, current process, people and a host of other factors to identify and time the specific tools to be built into your ecosystem.


The underlying principle is that Digital Business Ecosystems do not happen in isolation – it impacts the whole organization (system) around it, and all the people touched by it.  It is best to take a methodical approach to managing through the process.


How will a Digital Business Ecosystem be managed by your organization? Will it primarily report up through your CMO or through IT or will you need to create a new Chief Customer Experience Officer? How can Steering committees and decentralization of some aspects be beneficial?


Digital Business Ecosystem financial rules that help measure and justify the expenditure:  CapX vs. OpX, Internal Billing Plans, Internal teams vs. External Partners, Cost Justification.